This Privacy Policy explains how Loop BV (“Loop,” “we,” “our,” or “us”) collects, processes, and discloses personal information when users interact with our website and use the services we provide. These services include products such as earplugs and sleep masks, designed to support sensory wellbeing and improve everyday comfort.

This policy applies to personal data collected through our websites and through any use of our services, as well as through communications between users and our support channels. It does not apply to third-party websites or services that are not owned or operated by Loop, even if they may be referenced or accessed through external links or integrations.

By using our services, you agree to the terms described in this Privacy Policy. If you do not agree with any part of it, you should discontinue use of the services. Loop acts as the data controller for the personal data processed in connection with its services and is responsible for ensuring compliance with applicable data protection laws. Our registered office is located at Lamorinièrestraat 33/105, 2018 Antwerp, Belgium, and contact details are available through our official support channels.

Information We Collect

We collect personal data in several categories depending on how users interact with our services.

Information you provide directly includes details such as your name, email address, phone number, account information, payment details, and any communication you send through forms or customer support interactions.

Information collected automatically includes technical and usage data such as IP address, device information, browser type, operating system, location data, browsing behavior, and transaction activity generated during use of our services.

Information from third parties may also be collected from business partners, service providers, or publicly available sources. This information is used to improve accuracy of records, enhance security, and support service improvements.

How We Use Your Information

We use collected data to operate, maintain, and improve our services. This includes processing transactions, delivering products, providing customer support, and ensuring system security. Data may also be used to prevent fraud and unauthorized activity.

With appropriate consent where required, we may also use personal data for marketing purposes, including sending promotional emails or messages about new products, updates, or offers.

All processing is carried out in accordance with applicable data protection laws, including GDPR. Depending on the situation, the legal basis for processing may include contract performance, legal obligations, legitimate interests, or user consent.

Data Sharing

Personal information may be shared with affiliated entities, trusted service providers, and business partners who assist in delivering and improving our services. Data may also be transferred during corporate transactions such as mergers, acquisitions, or restructuring activities.

We may disclose personal data when required by law or when necessary to protect our legal rights, enforce policies, or ensure the safety and security of users and services.

Cookies and Tracking Technologies

We use cookies and similar technologies to understand how users interact with our services. These tools help analyze usage patterns, improve functionality, and enhance user experience. They may also support personalization and performance monitoring across our platforms.

Your Rights

Under GDPR, users have rights regarding their personal data. These include the right to access their data, request corrections, request deletion, restrict processing, object to processing, and withdraw consent where applicable. These rights can be exercised by contacting our support channels.

For any questions or requests related to personal data or this Privacy Policy, users are encouraged to reach out through the official contact channels provided by Loop.